We couldn’t have Daisy without Jay, our favourite male protagonist. The troubled, lonely romantic Jay who buys a mansion on West Egg to be near his love Daisy. The Jay collection is inspired by the only scene in The Great Gatsby when Jay is truly happy. He throws all of his shirts from the balcony of his bedroom on to the bed and Daisy buries her head in a sea of blue and pink saying “It makes me sad because I’ve never seen such beautiful shirts”.


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